Ava and Luc - The cotton is organic, the dyes are ecologically sound and the prints are fun and quirky. It is not hard to see what makes Ava and Luc such a fantastic brand. Vicki Leaver, the Creative Director, is a mother as well as a designer with years of experience working for international brands. I think that she simply knows what works, both in terms of style and function. The AW13 collection is a visual feast, but I think that the sharks and the ducks ones are my favourites. A tough one to call though.
Beau Loves - My friend Charlotte is a big fan and I can easily see why. The clothes are fun, quirky and unisex and there is no pink in sight (result!). Having briefly met Faye, mum to Beau and Creative Director of Beau Loves, I was charmed by her passion for functional and fun kids clothes. If you are already a fan of Beau Loves you will be delighted to hear that their recognisable super hero mask will not be limited to tops, but it has made its way to gold leggings and even monochrome bedding. Yes, that cool!
Baberoo - These tights and socks are made of organic cotton as it is the brand's vision that only the best materials should be in contact with babies' sensitive skin. The tights are quirky, especially the giraffe ones, but the baby socks stole my heart. The designs and patterns are so much fun that I almost felt broody. I did say almost.
Childs Farm - The strap line is 'as natural as your country side' and the illustrations are as fun as you'll ever get on a bottle. Childs Farm is a range of kids toiletries as well as the actual name of a farm in Hampshire. Joanna, the founder of Childs Farm, is an inspirational woman and mother who wanted to create something natural for children sensitive skin and unruly hair. The brand has been going for about 18 months and has already generated plenty of press clippings and raving reviews, a true testament to the quality of these toiletries. What I also love about it is the fact that 10% of the profits of the pony related products goes to the Riding For Disabled Association which helps 30,000 people with disabilities in the UK. That is the sweet smell of something good.
Grubbies - If you are feeling a bit nostalgic about dungarees or if you simply want denim that is soft and comfortable for your kids, this British brand should be your first and only stop. Carolyn and Jane Jones, founders of the brand, have researched denim in order to find the softest you'll ever touch and they have kept an eye on warmth too - the jersey lined dungarees are as warm as they are comfy. This functional approach to their creations means that the baby dungarees come with a colourful zip and the toddler ones are designed so that a potty-trained child can take them on and off without a fuss. The genius is in the details.
Livie and Luca - In 2005 two American mums got fed up of seeing kids with boring shoes and they set off to create something as beautiful as it is playful. Livie and Luca was born and it gets better and better with each season. The brand uses leather that would otherwise be discarded therefore no two shoes are exactly the same. I was already a fan of this brand, but I was very pleased to discover that in addition to make fun and quirky kids shoes, they also work to support charitable causes such as providing lightly worn shoes to children in Honduras. Shoes money well spent, I say.